Notes on design, UX, and conversion
Research, observations, and practical takeaways from working with brands in the Baltics and beyond.
How much does a website cost in Latvia in 2026? Real price bands
Concrete price ranges by project type — from a one-pager to an online store — and exactly what moves the final number.
How to choose a web designer: 9 questions before you sign
A practical guide to telling a good web designer from a pretty portfolio — the questions to ask, the red flags, and what to demand in a quote.
0.05 seconds: how first impressions decide your website's conversion
Users decide whether to trust your site faster than they blink. Here's what happens in those 50 milliseconds — and how to work with it.
The CTA tax: how sharper button copy lifts results by 31%
A study of 8,400 buttons across 1,200 landing pages shows why 'Learn more' is costing you customers — and what to do instead.
AI personalization in web design: when it works and when it doesn't
Every visitor sees a different page — the promise sounds great. The reality is much more nuanced, and sometimes a simple static page wins.
How much does a hotel website cost in 2026? An honest pricing guide
€3,500 to €50,000+ — what actually drives hotel website pricing in 2026, and how to choose the right tier for your property.
Shopify vs. custom in luxury eCommerce: when to choose which
Luxury brands in 2026 choose between Shopify Plus, headless Shopify, and fully custom. Here's a direct guide to when each one is right.
SEO for small businesses in 2026: 6 things that deliver 80% of results
AI search, Search Generative Experience and the shifting algorithm in 2026. What actually matters for small businesses — and what you can ignore.