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Visual Identity

Marks, type and systems with a long shelf life.

Deliverables
  • Wordmark & Logotype
  • ​Webdesign
  • Brand Guidelines
  • Digital creative design

We design identities that earn their place — restrained, considered, and built to age well across digital and print.

A logo is the smallest expression of a brand, not its whole. We build identity systems — typography, palette, motion — that hold up over time.

We deliver visual identities, digital creatives and web design that are aimed and aligned with your goals and strategy.

A visual identity is a system — not one logo

LAPA Studio builds identity systems that include logo, typography, colour palette, graphic elements and applied examples — from business card to eCommerce interface.

Every identity ships with a brand guidelines PDF and a full file archive including licensed fonts, so consistency holds up years later when new team members or agencies join.

Strategy before design

Before we draw, we run a positioning session: what is your voice, who is your customer, who do you compete with, what makes you different. This strategy becomes the filter for every design decision.

Brands that are only beautiful age fast. Brands built on strategy live for a decade.

FAQ

Frequently asked questions

How much does a brand identity cost?
Full identity projects start from €2,500 for small businesses and from €6,000 for growing brands with broader applications.
Can you refresh an existing logo?
Yes. Our 'brand refresh' format keeps the recognisable elements of the current logo but modernises typography, colour and overall visual language. Starts from €1,800.
How long does the process take?
4–8 weeks: strategy (1 wk), concepts (2 wks), development and delivery (2–4 wks).
What's included in delivery?
Vector logo files (AI, SVG, PDF), raster versions (PNG at multiple sizes), licensed fonts, colour specs (RGB, CMYK, Pantone), brand guidelines PDF and applied examples.
Have a project in mind?

Let's reach your goals together.

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