Web Design For B2B
SaaS Companies.
LAPA Studio designs marketing sites for B2B SaaS — pre-seed to Series B — where positioning, product clarity and demo-funnel conversion have to work in the same layout. No stock illustrations, no generic hero grids.
Positioning before pixels
We refuse to design until the positioning is tight. A beautiful site with vague copy converts worse than an ugly site with clear copy.
Marketing team owns it
Reusable page systems, editable in-CMS by non-technical marketers. New feature launches ship in hours.
Integrated with the go-to-market stack
HubSpot, Salesforce, Pipedrive, Segment, GA4, Attio — clean instrumentation from day one.
What We Deliver for SaaS Clients
Marketing site (v1)
Positioning workshop, brand refresh if needed, custom site — home, product, use cases, pricing, blog, changelog.
Marketing site (rebuild)
Full rebuild of a Series A/B site that has outgrown its template — better story, better funnel, better team ergonomics.
Product-page & use-case systems
Reusable templates for feature pages, integrations, use cases, comparisons — so marketing ships weekly.
Pricing & self-serve funnels
Pricing calculators, plan comparisons, self-serve signup, trial-to-paid instrumentation.
Docs & help-centre theming
Custom-themed docs on Mintlify, GitBook, ReadMe or a bespoke MDX stack — same brand as the marketing site.
Programmatic SEO
For SaaS with obvious long-tail — integrations, comparisons, use cases — build the template once, generate hundreds of pages.
SaaS categories we build for
Vertical SaaS
Industry-specific SaaS — legal, construction, hospitality, healthcare.
Horizontal B2B SaaS
Ops, HR, finance, developer tools — cross-industry buyers.
Dev tools & infra
APIs, SDKs, platforms — docs-first buying.
AI-native tools
Foundation-model wrappers, agent platforms, AI-native workflows.
Fintech & regtech
Payments, treasury, compliance — trust-signal-heavy sites.
Design & creative SaaS
Tools sold to designers, marketers, video teams — where the site itself is a portfolio piece.
SaaS sites are hired for one job — get a qualified demo booked.
Everything else — the animation, the illustration, the manifesto — has to earn its place against that number.
SaaS FAQ
How much does a SaaS marketing site cost?
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Pre-seed / seed v1: €7,500–15,000. Series A rebuild: €15,000–35,000. Series B+ with programmatic SEO and docs theming: €35,000–75,000.
How long does it take?
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6–10 weeks for v1, 10–16 weeks for a Series A rebuild, 4–6 months for larger scopes with docs and programmatic pages.
Do you handle positioning or just design?
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Both. Every engagement starts with a positioning workshop — because designing before positioning is expensive rework.
Can you integrate HubSpot / Salesforce / Segment / GA4?
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Yes. Form submissions, event tracking, attribution and lifecycle events are wired into the stack you actually use.
Ready to redesign?
Tell us about the product and the funnel. Personal reply within one business day.
Start a Conversation→Ģertrūdes iela 10, Centra rajons LV‑1010, Rīga