Website Redesign
for US SMB & Startups.
LAPA Studio redesigns websites for US small businesses and Series A/B startups — with a bias for conversion, Core Web Vitals and SEO preservation. Editorial design, real analytics, senior team, 4–8 weeks to launch.
Conversion is the brief
Every redesign starts with the real analytics — traffic sources, bounce, funnel, PDP behavior. We redesign around what actually works, not what looks good in a portfolio.
SEO preservation, not SEO loss
Full URL map, 301 redirect plan, structured data audit, Search Console handover. You keep the rankings you already paid for.
4–8 weeks, senior team
Two senior operators end-to-end. No junior handoffs, no 6-month agency spiral. Ship the redesign this quarter.
Redesign Engagements
Marketing site redesign
Homepage, product/service pages, pricing, about, contact — rebuilt around conversion and editorial.
SaaS & startup redesign
For Series A/B SaaS: homepage, product tour, pricing, docs shell, changelog. Ship the story your funding round now requires.
Ecommerce redesign
Shopify or Shopify Plus stores redesigned for higher AOV, lower bounce and better mobile checkout.
Conversion rate redesigns
PDP, cart, pricing and lead-form redesigns validated against real GA4 and Hotjar data.
Replatforming as part of the redesign
WordPress → Next.js, Webflow → Next.js, Squarespace → Shopify, Wix → anything. Redesign and replatform in one engagement.
SEO-preserving migrations
URL map, 301 redirects, structured data, Search Console handover. Rankings survive the redesign.
Who we redesign for
Seed to Series B startups
Startups whose current site was shipped in a weekend and now embarrasses the funding round.
US small businesses
Law firms, consultants, agencies, clinics, studios — SMBs whose site is losing leads to competitors.
SaaS companies
SaaS that needs a real marketing site — homepage, product, pricing, docs shell, changelog, blog.
DTC ecommerce brands
Shopify stores stuck on a launch theme, ready for a serious redesign around AOV and LTV.
Professional services
Real estate, wealth management, private practice — where trust and editorial matter more than clever.
Hospitality & F&B
Boutique hotels, restaurants and F&B concepts whose site doesn't reflect the physical experience.
Redesign for the business, not the portfolio.
A redesign that looks great and loses traffic is a failure. Ours preserve SEO, lift conversion and ship on time.
Website redesign — FAQ
How much does a US website redesign cost?
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Marketing site redesign: $4,500–12,000. SaaS or startup redesign: $8,000–20,000. Ecommerce redesign: $10,000–25,000. Full identity + redesign: $18,000–40,000.
How long does a redesign take?
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4–6 weeks for a small marketing site, 6–10 weeks for a SaaS or ecommerce redesign. Timelines are contractual, not aspirational.
Will we lose SEO rankings during the redesign?
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No — that's a decision, not an accident. Every redesign ships with a URL map, 301 plan, structured data audit and Search Console handover. Rankings are protected.
Can you keep our current CMS or do we have to replatform?
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Either. If your CMS is fine, we redesign in place. If it's holding the business back (Wix, Squarespace, aging WordPress), we redesign and replatform in one engagement.
Do you work with US small businesses and startups directly?
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Yes — most of our work is directly with founders, CMOs and heads of marketing. No account managers, no offshore handoffs.
Ready to start?
Tell us about the site and the goal of the redesign. We reply personally within one US business day.
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